Ready, Set, SMILE!

Oral B’s incredible Smile-A-Thon campaign couldn’t come at a more opportune time.

It comes a few months after two buzzed-up Gallup polls that ranks Singapore as one of the most emotionless and least happy nations in the world (which, if you think about it, is pretty contradictory. Unhappiness is still an emotion, but let’s save that debate for another day), so their ‘Smile More, Singapore’ message couldn’t come at a better time.

Romeo Tan for Oral-B

Against this backdrop, they took on a new ambassador – popular Mediacorp artiste Romeo Tan – to front a campaign that essentially collects smiles. Going public with a fantastic road show at NEX Mall in mid-April, they’re keeping it up with another one at United Square Shopping Mall starting today. This one will run for the duration of the week, closing on Sunday, 12th May.

Parallel to this, Oral B’s Facebook page will be holding the Smile-A-Thon Contest, where Singapore’s favourite smiles gets the voting treatment in the pursuit of the grand prize of a pair of tickets to Korea, and smaller prizes that include incredible CapitaMall vouchers.

Oral-B Smile-A-Thon screengrab
Do note that your teeth will NOT develop hairstyles from the 80s if you use Oral B

Personally, I think it’s a noble cause, encouraging beautiful, confident smiles and sharing that gift with other Singaporeans. Even Mother Teresa once said, “Every time you smile at someone, it is an action of love, a gift to that person, a beautiful thing. Unless your teeth are crap.” I may have made that last part up – but you get the point.

So don’t disappoint Mother Teresa – do not have crap teeth. And while you’re at it, win a trip to South Korea. All you have to do is brush, floss and rinse:

The first step to good oral hygiene is addressing the problem at its root, through effective and efficient plaque removal. Oral-B supports unparalleled plaque removal power with the three step  regimen that includes Oral-B Pro-Health®Clinical Pro-Flex manual toothbrush, Oral-B SATINfloss and Oral-B Pro-Health® rinse. When used together, gives your teeth and gums better protection against plaque, the main cause of gum problems and bad breath, which would give you the  confidence to smile more.

Plaque, tooth decay and bad breath can be easily prevented by practising the right basic oral care
habits: brush-floss-rinse twice a day and visit a dentist every six months.

Gum problems are very common and, although as many as one in two experience them, sufferers
may not be aware that they have any problems. Gum problems are the largest cause of tooth loss
in adults and can cause bad breath, lead to increased sensitivity of the teeth and even increase
the likelihood of developing cavities – all of which are likely to affect the confidence of your smile.

– Oral-B Singapore


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